| Session 2: Social Marketing and Messaging
 | | "This was very helpful. I really liked the marketing resources from the 'Know 2 Go' Foundation," conference attendee. |
Session 2: "Social Marketing and Messaging Used To Encourage More Diverse Populations To Acess Higher Education"
College access programs and rigorous coursework are necessary components of building pathways to college, but awareness of opportunities is a major foundation to letting more youth know the range of options that are available to them in accessing college.
Presenters:
Kimberly Gormley, Director of Marketing & Communications, "Know To Go," Ohio College Acess Network (OCAN)
Nasreen  | | Various strategies to reach students, both on a national and grassroots level, were discussed. |
Mohamed, Director,
"Power of You," Minnesota Community and Technical College (MCTC)
Raul Ramos, Community Outreach and Training Specialist, "Super Sunday," Minnesota State Colleges and Universities, Diversity and Multiculturalism Division
Facilitator:
Whitney Harris, Ph. D., Executive Director of Multiculturalism Division, Minnesota State Colleges and Universities
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